A shared name only means somethingif it means the same thing everywhere.
A shared name only means something if it means the same thing everywhere. These are the things a location does not get to change.
Brand standards
The rules a location does not get to change
The service line
The three films and the vehicles we take. A location does not add services or take work outside the line.
Published pricing
The standard price is the standard price. A location does not discount it, negotiate it, or quote around it.
Honesty about condition
A customer is told what their paint will and will not look like before they pay, including when the answer costs us the job.
Own work only
A location shows photographs of cars it wrapped. Not stock imagery, not renders, not another shop’s work.
Visual identity
Logo, type, color and photographic treatment are fixed. Signage, vehicle graphics and print follow the same rules.
How we talk
Plain, specific, no superlatives we cannot support. If a claim needs a number behind it, it needs a real one.
One Vehicle. One Team. One Standard.
A location works one vehicle through the bay, with one team on it, to one standard. It is the opposite of a high-volume shop where several cars sit part-finished waiting for whoever is free — which is how a car ends up on a lift for three weeks and how two cars leave the same shop looking different.
It is also a constraint, and it is meant to be: it caps how many vehicles a location can take, and a location is expected to turn work away rather than break it.
No unauthorized subcontracting
A franchisee may not outsource TeslaWrapper installations to installers we have not approved. The name on the door is a statement about who touched the car, and a customer who is told they are getting this standard and gets somebody else’s has been misled — whatever the finish looks like.
Approved installers are people who have been evaluated against the same standard. Using anyone else is a breach, not a scheduling decision.
Photographic documentation, every vehiclePlanned — does not exist yet
Standardized before, during and after documentation on every car, at every location. Not a sample, not the interesting ones — every vehicle.
What the documentation is for
Customer protectionRunning today
The condition the car arrived in is recorded before anything is touched, so a pre-existing mark is never an argument.
Franchise accountabilityRunning today
A location’s work can be reviewed without waiting for a complaint to arrive.
Warranty evidenceRunning today
A claim is investigated from the record of what was installed and how, rather than from memory.
Training materialRunning today
Real failures and real recoveries, which is the only kind worth teaching from.
Marketing contentRunning today
Every published photograph is of a car we wrapped. The documentation is where they come from.
A central quality recordPlanned — does not exist yet
One place where the work of every location can be compared against the same standard.
The photographic standard is run at the studio today. The central record across locations is planned: there is one location, so there is nothing yet to centralize.
The customer experience is not optional
The same chain at every location, in the same order. A franchisee does not get to invent their own version of it, because the thing a customer is buying from a shared name is that the experience does not depend on which door they walked through.
The chain, from inquiry to follow-up
- Inquiry — Answered by a person, from the same knowledge, with the same prices.
- Consultation — What the car needs, what the film will and will not do, and what the paint underneath means for the result.
- Quote — The published price for the standard job. Not estimated, not negotiated.
- Deposit — A payment link for a fixed amount, tied to the service booked. Material is ordered against it.
- Intake — Vehicle identified, condition recorded, every panel photographed, expectations agreed in writing.
- Installation — One car, one team, the documented method.
- Quality control — The same inspection, with the same photographic evidence, before anyone is called.
- Delivery — A walk-around against the intake record, and aftercare instructions handed over rather than emailed later.
- Warranty — Registered at delivery, on the terms the customer pages state and no others.
- Follow-up — Contact after the car has been lived with, and feedback collected centrally rather than by each location grading itself.
Quality control
Consistency between locations is the only thing a customer is actually buying from a shared brand. It is enforced, not hoped for.
How consistency is enforced, control by control
Intake documentation
Every vehicle photographed and its condition recorded before work begins, reviewed with the customer.
A fixed inspection
The same set of checks before every handover, at every location.
Handover walk
The car is walked with the customer against the intake record.
Workmanship commitment
A stated workmanship period, honored the same way in every location.
Periodic review
Locations are reviewed against the standard, including work sampling. A location that will not hold the standard does not keep the name.
Customer feedback
Collected centrally rather than by each location grading itself.
The inspection, in full
13 checks across before, during and after. 7 require a photograph to close.
Every check, named
- Intake photographs completephoto required
- Existing condition recorded and reviewed with customer
- Surface preparation completephoto required
- Material brand, series and color verified against the order
- Panel work photographed in progressphoto required
- Post-heat completed on all stretched areas
- Edges and tucks inspectedphoto required
- Seams inspectedphoto required
- Complex contours inspectedphoto required
- Fittings undisturbed and edges finished
- Vehicle clean, no adhesive or debris
- Completed photographs takenphoto required
- Customer walk-around against intake record
The written procedure
Four stages. What matters is not only what is done but what is recorded — a procedure nobody documents is a procedure nobody can audit.
The four stages, step by step
Vehicle intake
- Identify the vehicle
- Record existing condition
- Photograph on arrival
- Agree expectations with the customer
Preparation
- Wash and dry
- Decontaminate the surface
- Edge and fitting preparation
- Prepare material
Installation
- Plan the panels
- Apply material
- Heat and post-heat
- Edges, seams and difficult areas
Finalization
- Fittings and edges checked
- Quality inspection
- Photograph completed work
- Customer approval
- Delivery and aftercare
TeslaWrapper Approved Material
Four material classes, kept separate because they behave differently, cost differently and are warranted differently.
The approved products, by class
Standard vinyl — 3M
- 3M Wrap Film Series 2080
Standard vinyl — Avery Dennison
- Avery Dennison SW900
Protection Wrap Film — 3M PWF
- 3M Protection Wrap Film
Chrome wrap film — Avery Dennison
- Avery Dennison SF100 Conform Chrome
Approved materials only
Locations install 3M, Avery Dennison and other specifically approved materials, and nothing else. No bargain vinyl, no unlisted import film, no substituting a cheaper series because a customer is price-sensitive — the substitution is invisible on the day and obvious in two years.
A purchasing system for approved materialPlanned — does not exist yet
Ordering approved film through a system rather than each location sourcing its own, so what went on a car is traceable to a product and a lot.
TeslaWrapper approval is our own internal designation. It is not manufacturer authorization, certification, endorsement, sponsorship or partnership, and it should not be read as any of those.
4 approved products across the four classes today.
TeslaWrapper Certified Installer
Our own assessment of installation quality, across 16 categories.
- Surface preparation
- Material handling
- Stretch control
- Heat management
- Squeegee technique
- Edge finishing
- Seams
- Bumpers
- Mirrors
- Complex contours
- Panel alignment
- Trim
- Edge and fitting finishing
- Cleanliness
- Final appearance
- Consistency
This is our own internal assessment of installation quality, granted and withdrawn by us. It is not a manufacturer certification and is not equivalent to one. Manufacturer training programs are separate, valuable, and run by the manufacturers.
Two different promises
Who provides each one, and what each excludes
Material warranty
Provided by: Film manufacturer
- Terms are set by the manufacturer, not by us
- Varies by film series and color
Installation workmanship
Provided by: TeslaWrapper location
- Damage from impact, abrasion or accident
- Damage from improper washing or chemicals
- Pre-existing paint conditions documented at intake
- Film removed or altered by a third party
Periods are set by the business and by the film manufacturers, and are stated on the customer-facing pages rather than invented here.
A professional studio is required.
Every franchisee must operate from an approved commercial studio of at least 900 square feet of usable commercial unit space, with sufficient dimensions, access and clearance to safely accommodate the Tesla vehicles they are approved to service.
900 square feet is a starting requirement, not automatic approval. The actual unit has to be inspected and approved by TeslaWrapper before a franchisee signs for it or opens in it.
The figure is usable commercial unit space. Gross or rentable area on a lease is a different measurement and does not satisfy it — columns, mechanical rooms, a mezzanine you cannot park under and common-area loading all come out before the number is compared against this one.
Preliminary approval has to be sought before a lease, rental agreement or purchase contract is signed. A unit committed to first and submitted afterwards may be refused, and the commitment is the franchisee’s own.
What a franchised location may not be
- The franchisee’s home — A franchised location is a commercial premises a customer can be received at. A home is not one, whatever its size, and the insurance, zoning and permitted-use position of running a vehicle shop out of it is not something we can approve.
- A residential garage — The same answer, and the one most often argued with. Our own mobile service installs in private residential garages — that is a visit to a customer’s property, not a location operating under this name.
- A driveway — Film does not go on outdoors. A driveway cannot hold the film’s working temperature, cannot be kept clean enough, and cannot store a customer’s car securely overnight.
- An unapproved storage unit — Access hours, power, lighting, climate and the landlord’s permitted use are all wrong by default. A storage facility is not disqualified by its name — it is disqualified until a specific unit has been submitted and approved like any other.
- An unapproved shared workshop — Sharing a floor with work we do not control means contamination we cannot trace and a customer vehicle we cannot account for. A shared space can be submitted; it cannot be assumed.
- A mobile-only setup with no approved permanent commercial studio — A franchise is a place. Without an approved permanent studio there is nowhere to inspect, nowhere to hold a car for three days, and nothing for a customer to walk into.
The franchisor’s pilot operation is not the franchise standard
Raoul’s current pilot operation must be distinguished from the future franchise standard. The franchisor’s early-stage operations do not establish the rules for franchisees: TeslaWrapper today works mobile, installs in customers’ own residential garages and travels to projects in other states, and a franchisee may do none of those things. A franchised location operates from an approved commercial studio of at least 900 square feet of usable commercial unit space, and the home, residential garage, driveway, unapproved storage unit, unapproved shared workshop and mobile-only setups listed above are not permitted for a franchised location whatever the franchisor’s own operation looks like today.
What the pilot actually does
- Works from one bay in Ashburn, Virginia, owner-operated.
- Travels to customers and installs in private residential garages under the mobile service.
- Flies to projects in other states, working from space rented for the trip.
A franchise standard exists so that a customer gets the same thing at every location, from people who did not build the brand and are not the person the customer is trusting. The pilot is one installer who owns it. That is not a precedent, and it is not an exemption anyone else inherits.
The Ashburn bay has not been measured or assessed against the 900 square foot standard, and no figure for it is recorded. It is not presented as an example of a compliant studio.
What 900 square feet is, and is not
At the clearance this site already publishes — three to five feet clear on every side — one bay sized for the largest vehicle we wrap takes between about a third and a little over half of a 900 square foot unit, and the rest covers film storage, tools, consumables, a consultation area and customer access. That is a single-bay studio. Two cars worked at once does not fit: at the top of the published clearance range two bays alone exceed the whole unit, before any storage, circulation or customer space is counted at all.
A franchisee planning two simultaneous bays, a body-kit program or regular Cybertruck work should be looking at a larger unit, and the premises evaluation treats that as a question about the unit rather than something to be discovered after the lease is signed.
- One bay for the largest approved vehicle — about 352 sq ft at 3 ft clearance, about 525 sq ft at 5 ft.
- Left for everything else — about 375 to 548 sq ft for prep, film storage, tools, circulation and customer handover.
- Two bays at once — about 1,050 sq ft at 5 ft clearance, which is more than the whole 900 sq ft unit before any storage or circulation is counted. The unit holds 1 bay.
When a larger unit is required
A larger unit has to be evaluated where the work needs the room: Cybertruck installations, body kits, more than one bay, or complex projects that stage parts off the vehicle. Do not assume every 900 square foot unit fits every vehicle or every service — the approved model list and the approved service list are part of the premises decision, not separate from it.
- Cybertruck work
- Body kits
- More than one bay
- Complex multi-stage projects
Three routes, all of them yours.
- Lease a commercial unit — A commercial automotive or light-industrial unit, taken on a lease in the franchisee’s own name.
- Rent under an acceptable agreement — A rental arrangement whose term, access hours, permitted use and alteration rights let the standard actually be held. An agreement that forbids signage or limits access is not an acceptable one.
- Purchase a qualifying property — Buying a property that meets the standard. The purchase is the franchisee’s, and so is every consequence of it.
TeslaWrapper is not a party to a franchisee’s lease, rental agreement or purchase, does not sign or guarantee one, and does not provide, arrange or endorse financing of any kind. Preliminary approval of a unit is a statement about the unit, not about the deal.
What a unit is assessed on — 11 factors
Space
- Usable areameasurable — Floor a car and the work around it can actually occupy, measured rather than taken from the listing.
- Length, width and clearance for the approved modelsmeasurable — The bay has to fit the longest and widest vehicle the location is approved to service, with working clearance on every side.
- Room to open doors and work around the carjudgment — Doors, tailgate and frunk opened fully, and a person able to walk the full length of each side carrying a panel of film.
Access
- Vehicle entry and exitjudgment — Door height and width, the approach, the turning room outside, and whether a Cybertruck can be driven in without a three-point turn in a parking lot.
Environment
- Lightingjudgment — Even, bright and enough of it to find a defect before the customer does.
- A clean installation environmentjudgment — Sealed, enclosed and cleanable. Dust raised anywhere in the unit ends up under film.
- Temperature and environmental conditionsjudgment — Held inside the working range the approved films state, through a whole installation rather than on a good afternoon.
- Electrical supply and safe equipment placementjudgment — Enough supply for heat, extraction and lighting at once, and somewhere to put the equipment that is not a trip hazard beside a wrapped panel.
Security
- Secure vehicle storage and key controljudgment — Customer cars stay several days. Locked inside, and a recorded answer to who held the key and when.
Storage
- Storage for film, tools, accessories and consumablesjudgment — Rolls stored flat or hung, off the floor, away from the bay, and not stacked where they will crease.
Customer
- Customer drop-off and collectionjudgment — Somewhere a customer can arrive, hand over a car and be received that is not a corner of the work area.
A factor marked judgment is answered by a person standing in the building, not by a number on a form. An unanswered factor is an unknown, never a pass.
How a property gets approved — 8 steps, in order
- Identify a propertyyours — The candidate finds a commercial unit they believe fits, and approaches us before committing to it.
- Submit ityours — Address, floor plan, measurements, photographs and the proposed terms. Measurements rather than a listing’s square footage, and photographs of the actual floor rather than the agent’s.
- We evaluate itours — Fit, layout, conditions, access and brand standards, against the factors above and the models the location would be approved to service.
- Verify what is on the candidate’s sideyours — Zoning, permitted use, permits, insurance and the landlord’s own requirements. Our view of a unit does not override a municipality’s.
- Written approval, or correctionsours — A written answer either way. A refusal names the specific thing that is wrong, so a candidate can fix it or walk away rather than guess.
- Fit out and equipyours — Build-out, equipment, lighting, climate, security and branding to the standard — after the written approval, not in anticipation of it.
- Pre-opening inspectionours — Someone stands in the finished unit and checks it against what was approved.
- Openingours — Permitted only once every approval is in place and training is complete. Not before.
Every facility requirement, one by one
At least 900 sq ft of usable commercial unit space
An approved commercial studio, with the dimensions, access and clearance to safely hold the Tesla vehicles the location is approved to service. It is a starting requirement rather than automatic approval — the specific unit is inspected and approved before you sign for it or open.
Clean enclosed workspace
Film does not go on outdoors, and it does not go on in a dusty building. Enclosed, sealed and cleaned.
Controlled temperature
Stable through an installation. Adhesive behavior, conformability and post-heat all depend on it.
Adequate lighting
Even, bright, and enough of it to find a defect before the customer does.
Room around the vehicle
Clear working space on every side, plus a door and approach a Cybertruck fits through. Space is what people underestimate most.
Separate preparation area
Somewhere to cut and stage material away from where dust is raised.
Secure vehicle storage
Customer cars stay several days. Inside, locked, and covered by the franchisee’s own insurance.
A professional customer area
Somewhere a customer can be received that is not a corner of a workshop.
Required installation equipment
The equipment and tooling the method depends on, to the specification the standard sets.
TeslaWrapper branding
Signage and interior branding to the brand standard, fitted before opening rather than after.
Property is selected and secured by the franchisee. We are not a party to your lease, and we do not provide, arrange or guarantee financing of any kind.
Property is selected and secured by the franchisee. We are not a party to your lease, and we do not provide, arrange or guarantee financing. Any assistance we offer with site selection will be described in the Franchise Disclosure Document.
This information is not an offer to sell, or the solicitation of an offer to buy, a franchise. A franchise may only be offered by a Franchise Disclosure Document, and in registration states only after filing. No financial performance representation is made anywhere on this site.